Good Mood
in Bloomy Wood

Visual identity for our personal travel blog project, focusing on hiking, living in nature, and exploring new cultures and communities with my wife. The aim was to create an organic, artisanal, and playful style. For the primary visual motif, we opted for potato stamping technique, enabling us to craft desired characters with an authentic, organic essence. These imprints were then digitized with careful attention to preserving their artisanal origins, complemented by a simple circular logotype, based on the qualities of the selected typography. The visual identity is mostly being used in the blog’s webdesign, social media branding, and occasionally, we produce t-shirts for our families and friends.